Colombia Jose Vasquez

There’s a lot to love about José’s coffee, but we especially love the story behind it. Across coffee-growing communities, younger generations are often faced with the decision of whether to stay on the family farm or pursue opportunities in the city. When José inherited La Florida—a farm that has been in his family for generations—he chose to stay and continue building on what his family had started. He’s since invested in his education, studied coffee production and fermentation, and is working to build a future around coffee.

We found José’s coffee through Unblended Coffee, an importer doing some really meaningful work with young coffee producers in Colombia. Their work goes beyond simply finding and exporting great coffee—they’re working alongside a new generation of producers to make coffee farming a viable and exciting path forward.

That matters to us. Brothers was built around the idea that coffee is ultimately about people, and we love getting to play our small part in a chain of people investing in one another—from José and his family, to Unblended, to us, and ultimately to the people you share this coffee with.